As I like to say many, many times, there is no ‘magic bullet’ for an overnight upturn in your conversion rates. A dramatic upturn can only really be achieved by following a robust and thorough process of understanding your audience and planning content appropriately to become an effective Persuasion Journey.
However, there are still some simple things you can do to start improving your conversion rates before diving into such an in-depth process. In this post, I’ll walk you through a 5-point checklist that you can follow to start making some really positive improvements.
So, here goes: