"Over the last 20 years, I've learned the 'secret sauce' to creating landing pages that convert. Whether you want a sale, a subscription, a registration or a warm lead - I can help you turn your landing pages into a sales machine."
- Phil Cave, PSM Founder -
It’s a well-known fact: landing pages convert way more prospects than sending visitors to your ‘normal’ website.
But, as a recent survey showed, 90% of marketers are NOT happy with the results their landing pages are getting. They think they’ve followed all the ‘golden rules’, but results are still pretty average – at best.
And that's a big problem... It’s standard for the humble landing page to be the focus point of an entire integrated campaign. Your DM has a URL for its call to action, your PPC and email blasts point to it, your content links to it, your press ads and collateral all have it in bold at the bottom. It's what will make or break your campaign.
Fact: WAY more people will click on your landing page than pick up the phone to speak to you.
With so much riding on your landing pages, if you’re getting less than a 8% conversion rate from yours then you should class it as a failure. So, your landing pages need to be as good as you can possibly make them.
PSM Landing Pages convert, on average, at over 20%.
Our best is just under 50% (from cold traffic to completed sale).
If you got those conversion rates, what would it mean to your results? I can help you do it...
" They got us a 49.8% conversion rate from cold prospects. Just think about that for a second - half of all our visitors to the campaign site bought a holiday thanks to Phil and his PSM Methodology.
What else can I say to persuade you that you need to listen to these guys?
Head of E-Commerce
Club la Costa Resorts
In addition to being based on a proven system that has worked hundreds and hundreds of
times (in virtually every type of business), PSM landing pages also have:
A bespoke 'value proposition' that
immediately gives visitors EXACTLY what they want (even when they didn't know they wanted it).
A use for your customer's complaints
and questions to boost conversions. (We recently used just this technique and got a 1360% boost for a client).
The 7 Psychological Triggers that make people HAPPY to buy from you.
(Some are unorthodox, some more familiar, but guaranteed your competitors will only know about the first 2).
The PSM formula (VP+B+I+TxW=C+)
that consistently DOUBLES results (leads, sales, event reg's, subscribers - it works whatever your conversion is).
The one, crucial thing you MUST
have in your CTA to get the high conversion rates (and this 'golden rule' works in any sector, B2B or B2C)
The secret "Winston Churchill" Persuasion Strategy that makes
any landing page more engaging and profitable (the great man used this little-known technique with aplomb).
SOME OF THE GREAT COMPANIES THAT HAVE USED US TO BOOST THEIR SALES PAGES
Digital Marketing Manager
Ricoh UK & Ireland
" A stunning visualisation of our complex and diverse customer groups that has given us a 1380% ROI in 6 months. Conversion rates are through the roof on every campaign now that we are working from these Personas. I wouldn't hesitate in recommending that you use Phil to build yours too.
Step 1: Your free phone consultation
It's optional, but most of our clients start off by booking in their free 30-minute strategy session to give you thorough and honest feedback on any of your landing pages.
These are really valuable: a 30-minute review of your sales pages. I’ll tell you the problems and what I would do to fix them.
You’re free to implement any of the changes I suggest, without charge (in fact, we encourage you to). It’s then 100% up to you whether you need our help moving forward. Claim yours now.
Step 2: Data & audience analysis
How do we get our landing pages sooooo good? Because we take the time to understand your customers - until we know them better than they know themselves.
This can mostly be done remotely from our office, with access to your analytics and using our own research tools.
Without this perspective, the workshops won't get us the right depth of understanding to create truly winning pages.
Step 3: Wireframing your perfect page
If anyone tells you they can immediately put crayon to pixel without proper planning, they’re either a visionary genius, a liar or a deluded moron. Even we can’t do that and still create a page worthy of marketing-results greatness!
We’ll lay out your perfect page (with journey flow, core content, messaging, CTA’s and detailed design instructions) and hand over to your designers for them to work up.
Step 4: (Conversion) messaging tweaks
Most of what will convert your visitors is not the pretty pictures or the awesome UX – it’s what you write on the page. Graphics give first impressions – but it’s copy that persuades.
Your copy probably doesn't need re-writing completely (unless it's really awful). Just tweaking – adding conversion triggers, customer-driven benefits and good CTA's. I'll give detailed guidance to you (and/or your copywriters) so, together, we can create conversion-perfection.
Step 5: Rollout & performance analysis
Once your designers have done everything from our detailed instructions and the final copy written, we’ll review the page before it's put live. That way we can check everything works as we planned. Any final tweaks can be done now.
As it goes live, we’ll monitor the performance. We encourage you A/B test our page against your old page so you can see the results. As the live data throws out insights, we’ll advise on further changes that could boost results further still.
OVER 3000 PAGES FOR 150+ CLIENTS HAVE BEEN RESCUED TO DATE
£760M ADDITIONAL REVENUE CREATED FOR OUR CLIENTS
970% AVERAGE ROI FROM OUR SERVICES (NO CLIENT HAS EVER LOST MONEY)
First up, it’s worth pointing out that this is only for people who are really serious about getting big results from their landing pages. It’s not cheap and it’s definitely not for get-rich-overnight ‘guru’ dreamers hoping to learn a secret ninja trick or two and retire in the Bahamas a few weeks later.
A PSM landing page project costs a flat £2500/ page to be optimised. And we charge 50% upfront.
Sound like a lot? Think again. It is expensive... and yet it is also great value. What would your ROI look like if I increased your landing page conversions to 10%? How about 15%? 20%? (Our average is 21.3%).
If you don't get the traffic to make those sums work, that's fine, stop reading this now and invest in that instead.
If you do get the traffic and ROI is looking good at a 15-20% conversion rate after our fees, then great, what are you waiting for?
Questions you often ask before we start...
Do I need certain tech for PSM Personas to work in my business?
No. And, while we’re on the subject, you must always lead with strategy, not allowing the technology you use to make the decisions.
Does this work with my Marketing Automation tools/ strategy?
Yep, 101%. Doesn’t matter what platform you use, or technology your site is coded in. You’ll be putting the page into your system of choice just as normal.
What are the timescales?
I'll always try and match your deadlines (with some pages having been turned around in 24 hours before) but we need to be realistic. Typically, we're looking at 2-4 days.
I'm not in the UK, can you still help?
Yes, absolutely - and I have many times without issue. Most of this work can be done via the phone/ web, so no problem.
Do you work with Agencies?
Yes…. There’s two options: firstly, I can train your team to be able to create top-notch landing pages the PSM way and you can use the methodologies on your own clients. Secondly, you can sell Persona creation to your clients and I'll help you make sure they're right.
Will it work with my company's CMS?
You may have a corporate CMS template that you can’t escape from, that’s fine too. We’ve worked with some big, global companies who had very strict templates. We can adapt the wireframe/ flow to fit any format – it’s not the design that converts, it’s the messaging and user flow. And we can put that into any template. One of those big companies, got a 28% average conversion rate across their 9 landing pages…
Can you design/ develop my page for me?
No... but I know people that can. I've worked with some very good designers/ coders for years and trust them fully. They aren't cheap, and will likely add an extra £1200 or so to the cost of your page.
Is it the same for B2B and B2C?
The process is largely the same, yes. The PSM process has worked very successfully across many, many industries and verticals.
What's your performance guarantee?
None of our clients have ever lost money using our services… and I don’t want that to start now. If your landing pages are having no effect after you've implemented them, I will work with you (for free) to get them right. It's never happened yet, but it's nice to know the offer is there!
PSM (People Shaped Marketing Ltd) is a specialist lead generation consultancy. Using our proven methodology, we help businesses achieve extraordinary results.
Copyright 2017 by People Shaped Marketing