"Over the last 20 years, I've made it my mission to learn everything I can about highly effective lead gen and CRO. Now, after years of perfecting my craft, I've condensed it all down into this simple, yet highly effective course. "
- Phil Cave, PSM Founder -
Generating leads and sales from every campaign is the single, most powerful skill a marketer can possess. Learn that and you've cracked the code to being a MARKETING SUPERHERO
Here's 10 of my favourite techniques & tips that you'll learn in a PSM course:
How to create a bespoke 'value proposition' that immediately gives
visitors EXACTLY what they want (even when they didn't know they wanted it).
The simple way of reducing your ad
wastage by 50% while still boosting conversions (that's when you move up from a superhero to a demi-god!)
The 7 Psychological Triggers that make people HAPPY to buy from you.
(Some are unorthodox, some more familiar, but guaranteed your competitors will only know about the first 2).
The roles of the 'lizard' and 'mammal'
brains. (Yes, they're real - and are the difference between crap marketing and out-of-this-world damn great marketing).
How to make sure that you're using the right tactics at every stage of the
campaign. (And a simple trick to make sure you never get this wrong again).
The PSM formula (VP+B+I+TxW=C+)
that consistently DOUBLES results (leads, sales, event reg's, subscribers - it works whatever your conversion is).
The one, crucial thing you MUST
have in your CTA to get the high conversion rates (and this 'golden rule' works in any sector, B2B or B2C)
The secret "Winston Churchill" Persuasion Strategy that makes
any landing page more engaging and profitable (the great man used this little-known technique with aplomb).
What to look for in work from your agencies and designers to know if it's
going to be a success (no, you don't need to be able to draw or write to do this).
Understand the 6-stage buyer journey
(because if you get this bit wrong you're buggered whatever tactics you use and however good your creative is).
SOME OF THE GREAT BUSINESSES THAT WE HAVE HELPED OVER THE LAST FEW YEARS
Your Trainer &
Part 1: Marketing 101 (the PSM way - because what you've been taught to date is wrong)
We're going to start by blowing away your misconceptions and get you thinking differently about marketing actually is. We're going to flip the common thinking that to be a better marketer you need to understand how to 'sell' better... what you need is to get better at understanding how people buy. Because, when you understand that part of our psychology - how the whole process works in our brains - it becomes much easier to pitch the perfect offer.
Oh, and you're going to meet my two good mates - the lizard and the elephant (they're crucial to this).
Part 2: Giving Your Customers a Lobotomy (metaphorically speaking)
Personas get a bad rap. Because most of the people and agencies who talk about them have done nothing more than list a 'typical' set of demographics, added a short bio/ photo and called it a Persona. Those people are misguided morons. Demographics are no more than 10% of a proper Persona. The best ones (like the PSM ones) answer the 'why' behind your customers actions, thinking and buying behaviour with rich psychographic insights, attitudinal data and temperament characteristics. In this session, I teach you the exact step-by-step process I use to create my Personas.
Part 3: Right Message, Right People, Right Time (building the buyer journey PSM style)
So, you've got a deep insight into your customers and prospects... you know what makes them tick, what they really want and what language you should be using to persuade them you have the solution they are looking for. But how does all of that work into a campaign? How do you structure your content marketing? How do you launch your new product/ service to them? What do your drip-feed emails need to say? Excellent questions, because if you get this wrong it doesn't matter how good your Personas are. Fortunately, all the answers are in this session: we'll build out a buyer journey together based on my fail-safe PSM process.
Part 4: Lead Gen Fundamentals (aka: the 'golden rules' to doubling your conversion rates)
This is an action-packed session with lots of tips, techniques and (dare I say it) tricks to get through. We're going to look at what needs to be in your conversion copy (especially headlines) and imagery, the use of empathy in your content, the PSM landing page formula (VP+B+I+TxW=C+) that consistently doubles results and to cap all of that off the 7 key psychological principles of persuasion that will enable you to craft a killer CTA every time.
Of course, there are plenty more topics that we could cover (the full PSM Methodology takes 10 sessions over 5 full days) and you can pick and choose the right combination to give you the biggest boost.
Here are some of the other most popular ones:
" If you're planning a new site or campaign then you have to talk to these guys. Better still, get them to come in and train your entire team in their PSM Methodology. Even the most experienced guys here were left saying, "Wow..." after the session finished.
First up, I want to point out that these courses are not for everyone. It's for people who are really serious about their marketing, their business and their careers.
It's not cheap (starting at £1500 for 1-2 people) and is definitely NOT for get-rich-quick guru types who think they will do this and retire in the Bahamas in a couple weeks. I don't like the cut of your jib.
BUT... if you're serious about unlocking the secret code for building a profitable, sales machine of a campaign time and again, then this could be right up your street.
Whether you’re a freelancer or work in a busy marketing department; you already know about marketing. But PSM adds a new layer of expertise to that... skills that get results and earn promotions.
Strong ROI + good service = happy client (that's even willing to pay higher fees!). So, empower your AM’s with the skills that you can charge top-whack for – all while getting award-worthy results.
Marketing Team Leaders
9 out of 10 of you are tasked with increasing digital leads/ sales. So, giving your team a proven system that does exactly that is a no-brainer. You look good and the team love you. Win/ Win!
You're ambitious and want to grow – but hate risking money. So what do you do? Waste budget until you find a tactic that works? Or you could learn the proven process that generates huge results...
It's your job to see the big picture, so it makes sense to get your whole team tuned into a process that lets them all sing from the same hymn sheet in a cohesive (and incredibly effective) way.
Questions you often ask before we start...
How will the course help me?
That kind of depends on who you are...
Agencies will get a highly upskilled group of AM's that are expert marketers as well as project owners. Meaning you get more billable hours and happy clients. Nice.
Team leaders and VP's get experts in lead gen and sales creation for a fraction of the cost of hiring in experts with those skills already.
SME's get a proven marketing system that can be used within any industry, meaning no more guess work with your marketing budget.
Marketing professionals get to learn skills that make them more valuable whilst delivering results for their employer.
Whoever you are, you'll be learning the most valuable skills a marketer can possess - the ability to create campaigns that deliver leads and sales everytime, guaranteed.
Can I tailor the course to suit my needs?
Yep, 101%. There's certain things I suggest you do as a starting point and then add on the most relevant things for you. I'll work with you to create something that meets your goals.
How long is a course?
It depends how much you want to do and on your budget. Typically 1-2 days, but to learn the whole PSM Methodology would be 5 full days!
Is certification valuable to me?
It's very valuable if you want to set yourself apart from other people and get the best jobs.
More valuable than a certificate though is the knowledge you will receive when you do this course: you will know the most valuable skills in marketing. I repeat: YOU WILL KNOW THE MOST VALUABLE SKILLS IN MARKETING.
Where are your courses held?
In your offices or a suitable venue nearby if your offices aren't suitable. I work from my home office, so no room here I'm afraid!
How many people can do a course?
The process is largely the same, yes. The PSM process has worked very successfully across many, many industries and verticals.
How much does it cost?
That depends on how much you need to cover and how long it will last. Typically, 1-2 day courses start at £1500, with a full 5-day event for a big team costing over £7000.
I'm not in the UK, can you still help?
Yes, absolutely and I have done many times for many different companies. There will obviously be additional travel costs though.
Senior E-Commerce Manager
" Strategically astute with no detail missed, Phil has been a pleasure to work with. Nothing is ever too much trouble and their passion for our business is obvious for all to see. I would have no hesitancy in recommending them.
PSM (People Shaped Marketing Ltd) is a specialist lead generation consultancy. Using our proven methodology, we help businesses achieve extraordinary results.
Copyright 2017 by People Shaped Marketing